UnomVERSITY

Business final - seton hall university

UUnomversity was created for a mock marketing focus group to promote a potential app for college students. Unomversity was a mobile app that made it easier for students to order food on and near their campus. The logo itself was created to gain an understanding of how heavily visual appeal of an app influences a consumer. Students in the focus group were asked to compare this logo with a previous logo made prior. The prior logo was a lot simpler and less detailed. The focus group decided as a whole, that this Unomversity logo was a stronger choice as millennials are generally more drawn towards aesthetically appealing visuals. The logo was customized in multiple different color ways to reflect different university school colors. Students were drawn to the personalized color and design of the app based on their school. the correlation between the color of the app and their university created immediate positive outlook. When asked what changes could be made about the logo there were few reactions. Minimal change suggestions such as, slightly larger font or ensuring the color is accurate to the school were made.